Big Day Coming Monday
A fun experiment in content
I’m not releasing an interview today; it’s my birthday, and I want to have fun with that.
But, there will be a very fun post hitting your inbox on Monday.
A group will be getting together to blind taste test bubbles — and potato chips.
It kind of plays together with the comment Tristan made in last week’s post about how climate change is affecting grape-growing regions. So how does Champagne truly stack up to the various other sparkling wines out there?
Plus… potato chips.
Fun reads for the week:
In preparation of Monday’s email, I’ll share this VinePair piece where they asked “7 Wine Pros” what the best cheap champagne is. Kinda strange they only mentioned price once (and it was under $40), but still a fun experiment!
One of my favorite things about traveling for business is the time you get to just stop in at a hotel bar and have a beverage before retiring to your room. Chilled dives into that here.
Forbes checks in on how the craft beer industry feels after Tuesday’s election. Surprise! It’s feeling a lot of uncertainty.
This one is kind of mind-blowing. The whiskey boom of the last 15 years or so led to a lot of whiskey being made Kansas-based MGP distillery and then ended up in many of your favorite brands, including Bulleit. A lot of that likely had to do with the fact that good whiskey takes time to age and new distilleries still wanted a whiskey product - because customers did. Well, at least some of that product is being made in-house, and I’m sure there are plenty of other factors like agave spirits overtaking whiskey in popularity, but decreasing whiskey sales has MGP scaling whiskey production down to focus on branded spirits. (The Spirits Business)
Fireball is a popular tailgate shot for warming up prior to games. Well Fireball is now making a special edition for when fans lose: Crierball.
Have you ever looked at a cocktail menu and said, “Nah, that’s too weird, I’ll go with this tried and true love.”? Bloomberg argues you should order the weirdest drink on the list — and why not, trust the bartender who crafted it and maybe you’ll find something new to love, or least taste some new flavor profiles.