As we head into the final round of the PGA Championship, I’ve noticed a few cool tie-ins to the world of food and beverage.
It started this morning, as Axios highlighted just how many concessions were set to serve up to the 200,000 golf fans in Charlotte. General admission into the tournament also included unlimited food and nonalcoholic beverages.
The concession program on the ground for the event at Quail Hollow Club features a 700,000-square-foot kitchen with 200 cooks and 58 chefs. That crew was expected to to go through
130,000 burgers 🍔
90,000 hot dogs 🌭
15,000 cases of beer 🍺
5,600 vodka bottles 🍸
3,200 bourbon bottles 🥃
Speaking of bourbon, as I was pursuing Elijah Craig Bourbon’s website, I noticed a golf tab sandwiched between “Old Fashioned” and “Visit Us.”
It highlights that Elijah Craig is the Official Bourbon of the PGA of America. That includes a 2025 PGA Championship Commemorative Bottle, with barrels pulled from the distillery’s “Q” and “H1” rickhouses.
They also have a roster of three golfers, including Max Homa, Robert MacIntyre and JT Poston and broadcaster Amanda Balionis.
All of that would be pointless without a signature cocktail: The Elijah Craig Mulligan — which sounds delicious!
2 oz. Green Tea infused Elijah Craig
4 oz. Lemondate
Splash of soda water
Mint & Lemon wheel for garnish
Method: Steep one green tea bag in 3 oz. Of bourbon for 10 minutes. Fill highball glass with ice. Pour lemonade in glass, top with soda water. Float 2 oz. Of tea-infused bourbon on top.
Back at Quail Hollow, the PGA Championship’s alcohol prices are fairly steep. A Michelob Ultra Seltzer is $12.50. Domestic beers cost $14.50 for a pint and $18.50 for a 19.2 oz. can. Wine goes for $13.50, and cocktails start at $16.50, which can add $6 for a double and $5 for a souvenir cup.
Drink venues on the course are sponsored, with options like the Michelob Ultra Club, Elijah Craig Bourbon Speakeasy, the William Hill Wine Lounge, High Noon Clubhouse and Tito’s Golf Club. (Tito’s also has a neat tie-in to golf, Tito’s Golf Club, and Tito’s Hole-in-One Insurance.)
This was all a tie-in for my other project: Michigan Golf Review
Reads of the week
Back before you could buy Hard Mountain Dew and Hard Monster (and an ever-growing list of chin-scratching hard versions of beverages), one could find oneself with an original Four Loko. But the FDA really didn’t like the whole high-alcohol malt liquor and caffeine mix, and the company killed its caffeine addition. I mention this because The Ringer released a hell of a story called “Where Four Loko Art Thou? A Search for the Last Original Cans of the 2000s’ Most Loved and Loathed Forbidden Alcohol.”
Apparently, there’s a trend on TikTok of putting jalapeño slices into sauvignon blanc. The New York Times checked in with how bartenders are “confused.”
I read this, so now you do too. “Hulk Hogan’s Beer Brand is Eyeing a Takeover of the Hooters Name.” Apparently, Hulk Hogan has a beer brand? Real American Beer.
What we’re drinking
The Mitten Brewing Company’s Country Strong remains one of the best IPAs around.
Frey Ranch sent me a sample of its Harvester Series: 10th Anniversary Edition. Frey Ranch, you might remember, was featured early on in Saturday Sips’s history. Only 500 numbered bottles are available for sale in Nevada, and for $249.99.
The rye-forward whiskey was deliciously spicy and oaky, but with nice toasted marshmallow notes.
Jalapeño slices in sauvignon blanc 👀
If you don’t drink “Real American Beer” are you even American?